Multiple Google+ Accounts

I've recently ran into the issue of having multiple Google+ Accounts. I have my personal Google Account that I decided to create a Google+ account for to network both personally and professionally. However, I also work at a University that utilizes Google Apps for Education. For networking within the school I have created a Google+ profile to test and contact Faculty Members, Students, and Staff in a closed environment.

The issue of having both these profiles is that there may be confusion on which profile certain individuals should add. When in doubt, I would prefer individuals add my personal Google+ account, which will follow me throughout my professional career. Since my University account is attached to the University, it will be terminated and all the information and connections might be lost. To ease this confusion, there are some simple steps that can be done to hide your University Google+ account from search engines.

1. Login to your University Google+ Account
2. Click Profile
3. Click Edit Profile, located above your cover photo
4. Click Profile Discovery
5. Uncheck Help others discover my profile in search results.
6. Click Save

This will help hide your profile from search engines. Each individual field on your profile can set individually to hide your information from the public eye by:

1. Click on the desired field
2. Change the default "Public" setting to either the "Your Circles" or "University"option
3. Click Save

It will take several days for your profile to begin falling off of searches. These changes should begin hiding your University Google+ profile from the Public eye, while allowing your Personal/Professional profile to continue appearing in search results.

What Are Your Pictures Telling People About You?

Branding has always been essential to any business marketing strategy. It has also been an integral part of marketing for Universities and Non-profits (although it is established in hushed offices of the most important individuals). I've previously done a post about what the term "brand" has to do in relation to the concept and principles behind the strategy in my post What's in a Name. While a name may not be important... images are. A picture is worth a thousand words, what are your pictures telling people about you?

Today I want to focus less on the nuances of the debate and more on the specifics of actions that can be taken. Almost every individual has an account on one social media platform or another. If you pay attention to the way that people are presenting themselves across platforms, you will find some interesting strategies.

William Arruda is a self-professed personal branding guru. If we Google his name and look at a few of his social media profiles, you will see a striking consistency in the way he is portraying himself weather on Twitter (far left), on his blog (center), or on LinkedIn (far right). While this may simply be a coincidence, I imagine there is a strategic line of thinking behind it. These consistent profile images are establishing his image in connection with his name.

Barack Obama is the President of the United States, so I would hope that he needs no introduction. President Obama is another example of how consistent profiles establish an image that viewers begin to connect with a name. Not only does President Obama use a consistent profile image, but he has established an individual logo to represent his campaign. These are immediately recognizable by a vast number of individuals as being related to the individual.

Now I could repeat this same procedure for many individuals, but the principle remains the same. A consistent profile image or at least a variation of the same image will provide you with consistency throughout your social media use. The idea is to not have viewers guessing if you are the person that they met at a conference or saw in a meeting. Anyone can use this same principle to the extent that they wish. If you are not comfortable with having images of yourself displayed on social media platforms, come up with a caricature or image to represent yourself. These can often be just as fun and intriguing as a real image. I have created one that is displayed on my website.

What's in a Name?

 Last semester I researched Online Identity and Personal Branding to be able to help students with these concepts as they leave DePauw University (and for my own professional development). I went through the whirlwind process and gathered my information, which I broke down into different concepts. I even created an Online Identity Prezi to help explain this elusive concept. This semester, in an attempt to begin breathing life into Student Technology Support, I have begun to set up workshops that will be offered to the entire student body. I decided that since I had completed all of the leg work last semester, I could easily give a workshop over Social Media use for Personal Branding and leveraging for Organization. Wrong! In hindsight, I should have anticipated this since things are rarely as easy as one initially assumes.

It seems that the term "Personal Branding" has officially been read its Last Rites. This has obviously been refuted by others in several ways. After stumbling upon this debate, the words of Shakespeare found their way to the forefront of my mind. As Shakespeare so eloquently wrote, "What's in a name? That which we call a rose by any other name would smell as sweet." These words spoke to me in particular, because they meant that I should not despair from all the time spent researching Personal Branding.

Call it "Personal Branding", "Online Identity", "Image", whatever you call it, whoever you are... you better establish it!

As I tend to do, I began analyzing the core features that each side presents. Lydia Dishman presents us with 10 Ways to Build Your Personal Brand (perhaps too much so, that people stop being people?)

1. Define Your Brand
2. Leverage Who You Are
3. Be Authentic
4. You Must Buy Into Your Own Brand
5. Find a Memorable Visual "Hook"
6. You Must Buy Into Your Own Brand
7. Simplify
8. Look Inside to Grow on the Outside
9. Engage Customers to Build Confidence in Your Brand
10. Grow Smart

While killing off the term of "Personal Branding," Olivier Blanchard presented tips for improving your "Image" (kill one term to create hype for another?)

1. Talk less, do more
2. Be relevant, not just popular
3. Reputation is more important than image
4. Speaking of image, find a good tailor
5. Just be yourself

Now What?

Dead or alive and kicking? Either way, the simple truth is that the main principles are the same. Find what makes you uniquely you. Everyone is creating tips and steps, so here are my question!

1. Who Are You? Figure out what makes you unique (which should be an ever-evolving process, you aren't stagnant!) Once you have a general idea of what makes you unique, make sure you are displaying that through the way you use social media. I'm slightly random, prone to rambling, and a complete nerd. Do I try to hide these things, since they can be seen as irrelevant to my professional capabilities? Nope. If I weren't being completely who I am, I would bore any potential employer, employee, customer, etc. etc.

2. What Do You Do? This should be obvious, but commonly is more difficult than anyone would think. I'm not asking for you job title or your dream position, what do you do with your time? Show me examples of projects you have worked on or something. We are living in a digital world these days, throw something on the Inter-webs that would be of interest to me that displays what you do. Want to complain that you don't have a tangible deliverable? Sit in front of a web cam and verbalize it! Sure it is important to include goals and objectives for what you want to do with your life, but that is irrelevant if you can't demonstrate things that you have done. (This goes for those 2012 graduates too!)

3. Where Is The Mothership? So you have Facebook, Twitter, Linkedin, VisualCV, Google+, and a blog. That is wonderful... Go you... Which one are you going to link to on your resume? If it is appropriate for you to link to one of the above social media, do so! If you want a Homebase or Mothership that has all of your social media links compiled nicely onto a page, so that they can decide which platform to "follow", "like", or add to a circle, I recommend a website. This is especially important for people with common names that turn up a million hits on a Google Search. How is anyone going to know which John Smith is you?

It's really that simple. Once you've answered those three questions, you will be able to effectively tackle and manage any kind of social media that you would like to use. Yes, having a professional picture and wearing professional clothes is important, but even the best dressed individual can be an imbecile. This blog has been a calming one, now I have a clear way of approaching the upcoming presentation!

Google+ and Customizing Learning

The idea of customization has exploded since Web 2.0, and continues to catch on every today. An example that immediately comes to mind is Google+. Working at a campus that utilizes Google Apps for Education (DePauw University) and attending a university that also utilizes Google Apps for Education (IU), seeing this shift has been slightly amusing.

You mean I can have circles?! (Adaptive Customization based on Experience Economy)
Google Plus allows users to manage large quantities of interactions by arranging people (friends, coworkers, arch-nemesis) into circle. These circles immediately customize the user's experience gathering information. Just because someone puts you into a circle and shares (or spams) information and articles does not immediately place it into your stream. You have to place them into one of your circles to begin gaining this information.

You mean my Google search results will be customized? (Cosmetic Customization based on Experience Economy)
Google's search engine has integrated EE and customization as well. Google search plus your world allows search results from those in your circles to filter into your results. This organization of information by most relevant to you, occurs without any interceding on your part. Want to search for "photos", do so and you will see your photos and those of your friends before others (given that you are using Google+ and have circles).

How does it apply?
So my examples so far have dealt with the experiences and things that I am seeing in the world of Instructional Technology and how it is impacting my job as an Instructional Technologist (DePauw currently does not have the search plus your world activated for privacy reasons). How do these experiences relate to C-M-O and instructional design in theory? Customization of information and learning in these ways allow the method of delivery to change dramatically. Why not create a circle for a distance education classroom and provide relevant materials for them. When they conduct a Google search for an article, your will be sure to pop up first! The amount of relative information will increase the overall experience of the learning in this way.

Collaborative Blogging

Blogger is a blog-publishing platform and part of Google Apps. Individuals can create an individual blog or collaborate on a multi-author blog. Blogger has recently undergone some design changes, which directly affect the look of the Dashboard as well as some common processes used to blog. The current default when setting up a blog is Blogger’s classic look, for usability purposes all users should switch to Blogger’s new look.
I have recently been tasked with giving a Workshop at DePauw University for the Galapagos Winter Term 2012 course. This course will be utilizing a collaborative blog in which the Instructors are assigned the Owner role and the students are given the Author role. I have developed a set of instructions for this Workshop that specifically address how to collaborate on a Blog with students in mind.

As always, if you are considering using blogging in the classroom, refer to the Instructor Example that I have created. Below are the instructions. If anyone is interested in a pdf version for printing purposes, feel free to contact me. Please attribute me if you utilize these instructions for your classroom, but feel free to tweak as needed!

Accepting an Invite

1. Login to a Google Mail account
2. Open the message entitled You have been invited to contribute to "Title of Blog"
3. Click the URL in the message
4. Click here (Note: Blogger will prompt individuals to sign into Google again.)
5. Complete the Email and Password fields, then click Sign in. (Note: Type the entire email address, including “@depauw.edu” in the Email field.)

Create a Blogger Account (Note: These steps can be skipped if you have previously set up a Blogger account.)

1. Complete the Display name field
2. Click the selection box associated with Acceptance of Terms
3. Click Continue
4. On the Blogger Dashboard, click Try the updated Blogger interface (Note: new Google accounts are automatically opted into the new interface)

Create a Blog Post

1. Login to Blogger
2. To create a new post from the Blogger dashboard, click the new post button associated with the desired blog (the orange pencil button)
3. To create a new post from the selected blog’s dashboard either:
1. Click New Post
2. Click the new post button in the top toolbar
4. Compose the Post

1. Type the title into the Post title field
2. Type the body content into the provided field (Note: the toolbar is similar to that used in Microsoft Word)
3. To insert a link, click Link
1. Complete the Text to display: field
2. Click the desired link type and insert the URL associated with the link in the field provided
4. To insert a picture, click the image icon

1. Choose the desired retrieval method by clicking on the left options (Upload, From this blog, From Picasa Web Albums, or From a URL
2. Follow any on-screen prompts
3. Select the desired image
4. Click Add selected
5. To insert a video, click the directors clipboard icon
1. Choose the desired retrieval method by clicking on the left options (Upload, From YouTube, My YouTube videos)
2. Follow any on-screen prompts
3. Select the desired video
4. Click Select
6. To insert a jump break, click on the broken page icon
7. Click Post settings, located on the right side of the screen
1. Labels - are words that refer to what the content of the post covers. These also help with the organization of the Blog
2. Schedule - allows a post to publish at a scheduled time
3. Location - allows a location to be added to a post
4. Options - provides advanced posting options
5. Finalize the Post

1. To discard the post, click Close
2. To view the post as it will appear on the blog, click Preview
3. To save the post, click Save
4. To publish the post to the blog, click Publish
6. Add a Google Presentation

1. Login to Google Mail
2. Click Documents, located in the upper left corner
3. Select the desired Google Presentation
4. Click Share -> Publish/embed (Note: A new window will open with the presentation's publishing information; use this page for step 5 & 6)
5. To create a link to the presentation
1. Copy the URL under Your document is publicly viewable at:
2. Navigate to the appropriate blog post and place the cursor at the desired location
3. Click Link
4. Type the desired text in the Text to display: field
5. Past the URL in the provided field
6. Click OK
6. To embed the presentation (Warning: Basic HTML knowledge is vital for this option)
1. Copy the HTML code
2. Navigate to the appropriate blog post
3. Click HTML
4. Paste the HTML code into the desired location

Advanced Options

1. Blog Design
1. On the desired Blog's Dashboard, click Template
2. Click Customize
3. Utilize the options to create the blog's design

• Templates - Determines the overall style and design of the blog
• Background - Determines the background image and overall color scheme of the blog
• Adjust widths - Determines the width of the blog's main column and sidebar
• Layout - Determines the overall layout of the blog
• Advanced - Determines the specific color scheme and text used within the blog. Also provides the ability for CSS to be added to the blog.
4. Once the design is complete, click Apply to Blog
5. To return to the Blog's Dashboard, click Back to Blogger
6. To preview the blog, click View Blog
2. Add a Blog Header
1. On the Blog's Dashboard, click Layout
2. Click Edit in the Header section
3. To upload a header, click Choose File.
1. Select the header file
2. Click Open
4. To choose a header from the web
1. Click the selection option associated with From the web
2. Enter the URL of the header image in the provided field
5. Under the Placement section, select Instead of title and description
6. Click Save



3. Create Pages

1. On the Blog's Dashboard, click Pages
2. To create a new page within Blogger, click New page -> Blank page
1. Complete the Page title field
2. Type the page content into the provided field
3. To discard the post, click Close
4. To view the post as it will appear on the blog, click Preview
5. To save the post, click Save
6. To publish the post to the blog, click Publish
3. To link to an established web address, click Web address
1. Complete the Page title field
2. Copy and paste the desired URL into the Web address (URL) field
3. Click Save
4. To arrange pages, drag and drop into the desired order
5. Click the Show pages as dropdown box and select the desired display options
6. Click Save arrangement